Instructional Solutions is a leading business writing training company that has enabled thousands of individuals and leading companies to work better by writing better. They’ve supported large groups at DuPont, USAA, the US Army, FedEx, and many other leading organizations since 1998. They offer business writing courses that can be delivered as instructor-led training onsite and virtually, and also self-paced courses that include instructor feedback and coaching
Instructional Solutions noticed in a dramatic rankings drop due to the Core Web Vitals algorithm update. The templates were old and hard to work with. They were happy with overall branding but wanted to improve page speed and on-site conversion.
We worked with the client to identify the high-impact pages that needed a conceptual and visual redesign. We built out those pages using Sprocket Rocket modules, and within two or three iterations that took only a few days, they were done. This meant that the client could begin updating the content very quickly.
Web vitals have improved nicely for desktop and are better for mobile but we know exactly how to improve mobile functionality. - 97% Lighthouse Performance Score -1s Largest Contentful Paint (LCP) - 1ms Cumulative Layout Shift (CLS)
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