At the start of 2019 Lone Rooftop was still using a lot of different technologies that didn’t support their commercial process as much as it should. Next to this Lone Rooftop was looking for a way to further professionalize their (online) activities and presence. The goal: a fresh & clean website with smooth orchestration that could improve their lead quality and marketing and sales process.
At the start of 2019 Lone Rooftop was still using Sharpspring CRM, WordPress, Salesforce and a set of different lead gen tools. Using these different technologies became a challenge because it didn’t support their commercial process anymore.
Together with Webs they’ve developed a future proof fresh & clean website with smooth orchestration on HubSpot Content Hub. By using automated lead scoring, nurture flows, the built in SEO functions and more, their website is now a real driver for marketing and sales.
We grew our number of Sales Qualified Leads dramatically in the first months after going live, managed to lower our cost per lead and speed up our sales process. Because HubSpot Content Hub is very practical and easy to use it also gives us the space to be creative and execute rapidly. - 3X more SQL’s - Cost per lead /4 - 2/5 of all SQLs became an opportunity.
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