Nextdoor for Business, the B2B side of Nextdoor, was rolling out innovative new ways for local and enterprise businesses to advertise on their platform. To maximize impact and drive engagement, they wanted a redesigned and expanded website to highlight platform data, customer stories, and helpful resources. Our strategists and creative team envisioned a totally new digital experience for businesses to surface everything Nextdoor has to offer them in a highly usable, clean, and effective way.
Without a dedicated space for their B2B audience, Nextdoor for Business’ conversion pathways were unclear and underperforming. They needed to engage with their business audience without the challenge of mixing messages or confusing regular users.
When it comes to building digital experiences for B2B audiences, we know the playbook by heart. Starting with a clear understanding of the audience and the jobs to be done, we worked with Nextdoor to build a new site that focuses on solutions, makes discovering resources easy, and shines a light on compelling customer stories. Our creative team took their existing brand language and pushed it forward to create fresh designs, and together we built a site optimized for delight and conversions.
Nextdoor for Business is now able to speak directly to their B2B audience without any confusing mixed messages in a dedicated space that’s focused on surfacing resources, empowering users, and most importantly - driving conversions.
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