Renaissance is not just another roofing company; their Historic Building Specialists are experts in complex exterior restorations involving slate roofs, clay tile roofs, masonry, and architectural sheet metal, including the domes, bell towers, and steeples that can be found atop historic churches, university buildings, and state capitols. Their new website needed to demonstrate their impressive work in order to show customers what they can do.
The company's previous website explained its expertise, but the portfolio functionality was limited and difficult to use, with images appearing in a pop-up window and few options for filtering.
In order to provide Renaissance customers and prospects with a visually appealing, easy-to-use portfolio that demonstrates the company's craftsmanship and results, we utilized HubDB to create a filterable portfolio that is easy to use on both the front end and back end. At the same time, we incorporated HubSpot forms and landing pages for lead capture and worked with the company's sales team to implement the HubSpot CRM and Sales Hub to complete the customer journey.
The new website, with its highly visual portfolio, is a sales tool that Renaissance team members are proud to send to prospects. Plus, its built-in lead capture functionality and underlying CRM make the customer journey seamless.
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