SSB CPA’s recently updated their branding and services offerings, increasing the opportunity to grow with current and future clients. SSB needed a website that reflected their wide range of offerings as well as their updated branding. The new website is not only aesthetically pleasing, but also easy for users to navigate.
An outdated website partnered with a recent brand design refresh, SSB knew they needed to upgrade their site to achieve success. They wanted to redesign their site to increase user experience and implement their new branding.
PALO Creative started with a heatmap analysis of their current site. This provided key insights that in turn ensured visitors of the new site left with an understanding of who SSB is and what they do, but also helped in moving visitors along the buyer’s journey. With average session duration up 18.95% pages per session up 45.45%, the site featured easy navigation and interesting content keeping users at any stage on the journey engaged.
With average session duration up 18.95% pages per session up 45.45%, the site featured easy navigation and interesting content keeping users at any stage on the journey engaged.
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