Altametris proposes agile solutions for data collection and processing to optimize asset management. They had used HubSpot in the past, but had not taken full advantage of the platform. Their goal was to integrate HubSpot Content Hub and align marketing, sales and content efforts to enhance the customer experience. The project was divided in four main stages: - Specifications, wishlists and content review- Website design and integration- HubSpot Marketing & CRM set up- Training on HubSpot Content Hub & CRM
Altametris had two main objectives: a) modernize the brand image to build digital presence and increase awareness, b) turn their website into a lead generation tool and transform old website and marketing processes to a scalable growth machine.
Markentive created all pages on HubSpot using native and custom modules in order to make pages more customizable. Altametris can now modify everything inside their website without our help. We proposed the following: Redesign their website to be modern, conversion focused and responsive. Build a Blog to educate visitors about the advantages of their offer and propose multiple conversion points. Integrate personalized content that responds to the personas needs and buyer journey stage.
A responsive website that is easy to personalize and evolve over time. The website is now performant and flexible, and Altametris can manage content personalization without the help of a developer.
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