Avast Academy content portal functions as a digital library of originally written expert guides, tips, and advice in areas of digital security, privacy, and device performance for a wide audience. The users come to the portal from an organic search by asking particular questions, find information and advice of their interest, and download our products.
In order to fulfil all goals, we had to come up with multiple build-in solutions for handling the dynamic and contextually tailored CTA buttons, semi-automatization of the localization process, and build multiple functional and design features.
Our front-end and back-end development teams have built customized modules allowing us to handle the own-designed multiple type CTA buttons, edit customized content sections and added JavaScript elements for better UX. The localization of the English original content has been automated by own-build tool exporting and importing the articles and the CTA button texts.
Users get valuable information while our products are positioned in the context of the topic as part of the solution. Results went beyond our expectations with more than a 10x growth in all KPIs such as an organic traffic and a conversion rate.
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