CampaignDrive is a leading SaaS marketing platform that transforms brand assets into creative, dynamic templates. This cloud-based tool enables distributed brands to customize marketing and promotions for each location. Our job was to create a high-value digital experience through growth-driven design, fresh messaging, and optimized buyer journeys. we worked with key business stakeholders to set key web performance metrics, realign buyer personas, and reimagine the company's digital footprint.
CampaignDrive had recently gone through a leadership change and needed to revisit their positioning and buyer journeys. CampaignDrive also wanted to implement growth-driven design so that they wouldn’t need another major redesign.
Lean Labs spent time building out a design system with custom modules so that the CampaignDrive team would have the ability to tweak and build new pages without the input from developers. We went through a full strategy process with key stakeholders and used Sprocket Rocket in order to quickly prototype, design and develop out the new sitemap. With the MVP Bootstrap 4 version launched, we started on a polished version with animations, gifs, and interactive demo pages.
Organic visits were up 57% while MQLs saw a 42% lift within 6 months of launching the new website and starting our Inbound and GDD campaigns. The CampaignDrive team was also able to push new campaigns using SprocketRocket modules without needing the input of internal developers or designers.
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