A scalable website platform enabling intuitive management of lead-generating content. The design focuses on showcasing the client’s solutions to varying audiences divided into industries and teams. The flexible template allows for growing the number of target groups quickly and serving them with tailored messaging. The content library stores all marketing assets, including lead magnets, news, blog articles, calculators, and partner solutions, for easy retrieval, update, and publishing.
The previous website was lacking a smooth page-to-page flow, impacting the buyer’s journey. The lack of visual and messaging consistency between page elements created at different times affected visitor conversion and engagement rates.
The implementation team discussed the new site’s architecture with the client, suggesting the use of HubSpot modules to simplify future page updates. A few design options were presented, along with static mockups for all the pages. After several iterations, all templates, modules, and pages were built in HubSpot. Clear, distinct module names were created to facilitate and expedite the update of new content. The training was conducted to show the client how to use all the elements.
A visually-consistent website with intuitive navigation that presents all content and services in a transparent, easily accessible way. Now, the client adds new content regularly using the preset modules.
Share
Facebook
Twitter
LinkedIn
Email