As a leader in the world of data centers, vXchnge needed clearer messaging to improve how they resonate with their audience. The solution: A complete website redesign, that included consolidating existing services, streamlining the user experience, remapping the customer journey, repositioning the client’s brand and messaging, and improving SEO practices. This resulted in an established firm site foundation that can be easily scaled or modified in the future.
The original website was struggling to convert organic traffic into leads due to unclear messaging and a disjointed user experience that failed to communicate how vXchnge services could address customer pain points.
We started by looking at heatmaps to identify what areas of the site visitors interacted with most frequently. Using that data, we redesigned the navigation and consolidated service offerings to eliminate redundancies and increase the visibility of all services. Each page was redesigned with the customer journey in mind, delivering content that highlighted how vXchnge services addressed specific pain points and including key conversions throughout the content.
The new site provides a far more streamlined and intuitive user experience that not only showcases the vXchnge brand and highlights its specific services but also provides clear conversion points that turn more visitors into leads.
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