Developing a growth-driven website design, to attract more website traffic, and convert those into leads and customers (and try to upsell from a freemium model). Initially, it started in 2018 with tens of website and landing page templates, but eventually grew into a system of drag-and-drop templates and custom modules to easily make changes within the page, as well as create new pages.
The client had a website on a CMS that was not flexible. In 2018, they started with HubSpot Marketing, and were looking for an integrated approach for their CMS too. Additionally, keeping track of important metrics and data was essential too.
Building the website in a modular way, to ensure that June Energy could make most of the edits on their own without the need of involving a web development agency.
A continuous flow of leads, higher conversion rates, as well as a better user experience (lower bounce rates and more engagement on the website). Additionally, flexibility to make most of the edits without the involvement of the website dev agency.
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