Habitat for Humanity reached out to LyntonWeb for help moving their site from Drupal to HubSpot, as well as creating the strategy, design, and development behind it. We helped with buyer personas, SEO, content strategy on top of custom designs and HubDB driven interfaces for home repair services and events. Ultimately, they were left with a stunning design that made getting the right material in front of their volunteers, donors, and applicants fun and easy.
Habitat for Humanity EBSV had an outdated website with poor navigation, uninspiring content, and engagement that prevented them from the infrastructure they needed to market to their different audiences properly.
Habitat for Humanity EBSV has three personas -- volunteers, donors, applicants -- that they wanted to target with stronger site experience, including architecture, content, and navigation, to provide relevant information. Outside of a better website design, their biggest challenge was presenting home repairs and event information based on region (repairs) or status in the organization (events). We used HubDB to power this, and it's easy functionality allows their team to make continuous updates.
Habitat for Humanity EBSV has enjoyed increased organic traffic and an overall uptick in new users interacting with their new site and content.
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