Post Planner is a social media scheduling tool with a high traffic blog that shares tips on how to be successful on social media. As a part of their website optimization efforts, Post Planner wanted to both improve the experience on the blog as well as improve a variety of metrics such as CTA clicks, conversion, and of course revenue.
Post Planner wanted to ensure that the CTAs on their blog posts matched the content of the post. They had a feeling that overly general CTA offerings were not compelling clicks.
We developed a blog post template that features dynamic CTAs that display based on the category of the blog post. If no CTA is available for that category then a default CTA is presented. This solution helps ensure that they can use the most compelling AND relevant CTAs on their posts. A simple solution with big results and fully focused on building a contextual experience for the visitor.
A .02% lift in CTA clicks on a very high traffic blog. A 3.2% increase in customer conversion rate from people that entered the website from a blog post. A 26.19% revenue lift the month after launching!
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