A lot of new technology and strategy had to be implemented for this project. Specifically, we helped set up a strategy for: SEO, lead generation, pillar pages, different types of blogs, social publishing automation, engagement tracking, and newsletters. We also implemented an open API to get a publishing backend in place, and workflows to segment users and personalize their user experience on the platform.
There was no concept on how to generate leads and educate them via nurturing workflows. Also, there was no organic reach or clear brand strategy implemented.
After designing the SEO strategy, building the platform was the biggest task. HubSpot was used because of its all-around functionalities on communication to both B2B & B2C audiences. We created Pillar Pages to increase the client's Google ranking and landing pages to download ebooks. In addition, 5 Blogs were built (b2c, b2b, wiki, press, media) as well as dozens of workflows to nurture the leads based on their download history and all-around website activity by segment.
Traffic increased to 1,000+ site visits daily, which is up 400%+ compared to the start of 2019. Lead generation increased to 550+ per month -- a 400% increase compared to last year..
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