Articulate Marketing helped HTG completely redesign their website, along with a modest redesign of their logo and a complete rewrite of their website copy, new blog posts and a refreshed purpose, mission and values.
The original site was slow, poorly optimised for SEO, out of date on the company's products and services. It was time for an overhaul!
Using Articulate's Nucleus theme as a foundation, we worked with HTG to iterate the copy on the site (hosting the text in Notion for collaborative editing) and we went through several design iterations before building a custom site on Content Hub and building out the pages. We migrated the existing blog from WordPress and added new posts. An additional wrinkle was a domain name change so we had to implement a redirection strategy at launch.
The new site improves the SEO health score (as measured by Ahrefs) and increased the Google Page Speed for the site from 25 to 79 (on mobile) and from 70 to 96 (on desktop). The result is a site that delivers a much better user experience.
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