Finalcad is a collaborative platform enabling construction projects no matter their type, size or location to optimize operations. Their international positioning required a new website redesign and clear presentation of their offering in five languages. The project was divided in three phases: 1) Audit & define the scope of the project, 2) Collaborate on the creative work with Finalcad’s in-house design team and our own UX/UI experts, 3) Web development and “go live” preparation.
Finalcad made important improvements to their solutions and wanted to expand to international markets. They wanted to build a customer-driven website and update their messaging, brand image and clearly present what their solution offers.
Markentive worked together with client's in-house designers and proposed a custom solution based on these main pillars: - Dedicated workshop to define wishlists for the new website. - Three homepage mockups to explore design styles and guide the rest of the creative work. - Support to the in-house designers team to complete other mockups. - Fully customizable modules to ensure evolutions to pages would be simple and fast to make. - Client customized training to explain best practices.
Finalcad brand awareness was tackled with a clear and optimized website. Website content is easily customizable to respond to client’s internationalization strategy. Their blog and resources center allow visitors to convert through the website and move forward through the buying cycle.
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