The company wanted a completely new website. This included an ability to feature their software, drive demo requests, engage visitors in an interactive website experience, and offer educational content to collect marketing qualified leads in addition to sales qualified leads requesting demos. Our strategy before tactics approach helped them understand they also needed to create a site that was SEO optimized, designed to their buyer’s journey and filled with conversion and click-through points.
The company had a website that didn't tell a compelling story about their software. It didn’t engage the prospect in an interactive experience. It didn’t showcase their software nor did the site have content to drive leads and sales opportunities.
We built them a highly interactive, visually compelling website that carried a disruptive, emotional and compelling message. Each page was designed with their user’s experience in mind. Each page was crafted for a visitor in a specific stage of the buyer journey. Each page had a conversion strategy and content offer designed for individual visitors and the entire site was built to be highly ranked on Google. Our unique approach means their site drives leads and sales opportunities.
They saw an immediate lift in sessions month over month. An immediate decrease in bounce rate across the site. They saw an immediate lift of over 50% in conversions and a dramatic increase in marketing qualified leads, demo requests and sales qualified leads. Specifically, demo requests were up 25% in the first month the site was live. In addition, they commented that the process of delivering the site was actually enjoyable, as opposed to some of their other website design and development experiences.
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