We use HubSpot for the whole website and are now able to build templates at scale for landing pages and website pages using HubSpot’s drag and drop functionality with custom development and design. We have our own system of modules that allows us to create templates at scale and are now more closely integrated as a full stack. HubDB allows us to have the hybrid option of displaying gated and semi-gated content and ensures that the resource pillar pages are shown on the resource listing page.
New landing pages & web pages required custom development built from scratch. We needed a template as a way to organize all of our long-form pieces of content at scale and filter by content type. Previous templates didn't have room for CTAs.
HubSpot’s drag & drop functionality has helped us create landing pages and web pages without requiring any custom development work. We can now create modules and drop them within a template to create a page without the help of a developer. HubDB provides the template to organize long-form content, filter through content type, and organize gated vs semi-gated content. We used the design manager to redesign the template, show all blogs, offer filtering and provide a better overall user experience.
Website traffic in the first six months of 2020, compared to the first six months of 2018, has increased by 10.05%. Blog post views in the first six months of 2020, compared to the first six months of 2018, have increased by 56.39%.
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