OSM Aviation Academy is Sweden’s premier training provider for commercial airline pilots. While OSM received a high amount of applicants each year, they had a hard time providing prospective students with the right content about their training program and finding the time to grow their business, not just run it. They needed to streamline not just their marketing, but also their application process. From event management, application, testing, and admittance.
The old website ran on a number of different systems. With a small marketing and sales department, they simply could not afford to spend their time on manual, repetitive tasks.
HubSpot website focused on user experience and answering not only the questions the prospective students knew they had but also the ones they didn’t. An integration was developed to a custom-built events system, to display events and handle signups and payments. An interactive test for answering the basic question: “Can i become a pilot?”. There were a lot of common misconceptions about what it takes to become a commercial pilot, this was a simple and fun way of converting the visitors.
Post-launch, the site saw a drastic increase in traffic, a landing page conversion rate of over 51% and 548 new contacts: all in a three-week window. The lead generating machine: a test called Become a Pilot. “We have the tools we need to nurture our potential students on a global scale. Our website not only looks fantastic but is fully equipped to help us scale while we still maintain a lean organization on the administrative side.”- Stein Mjåtveit, Director of Marketing60% increase unique visitors50.42% conversion rate on landing pages548 new contacts in three weeks.
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