The site is built entirely with HubSpot Content Hub. The challenge was to have the minimum number of templates with the greatest functionality, so about 25 custom modules were created that give it the ability to adapt to any necessary layout.
Our biggest challenge was to create a site that was very easy to edit for someone with little knowledge of a CMS and that was simple when choosing the template with which he was going to work.
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To solve our problem, modules were created with multiple options such as: editable backgrounds, multiple columns, sections with background videos and others. In this way and with 1 simple template, a person can create an unlimited variety of pages that can be built and viewed in different ways using the combination of modules and settings.
With the modules created now anyone in the agency can create a page at any time without relying on someone else, this has allowed the MKT team to be much more agile and independent of the internal development department.
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