Wifi Spark needed to be able to track all their marketing activity and that included who was visiting their website. They were already doing the base-work of inbound marketing, but didn’t have the platform and finishing touches to tie it all together.They could produce marketing content easily enough. What they couldn’t do, previously, was track who was consuming their content and nurture them accordingly.It was all a stab in the dark.
Whilst WiFi Spark’s marketing teams expertise has helped attract some big customers - the NHS, Arriva Trains, keeping up the momentum on their own website’s marketing was difficult.
We used HubSpot’s analytical tools to create a mapped out user journey of content via smart CTAs, automated workflows and tactical email marketing. The biggest immediate impact was using forms and landing pages to gate the wealth of content that Claire and Becky produced so that we could begin learning about their prospects.
As well as trending upwards in terms of visitors, WiFi SPARK’s website conversions are up 400 percent since we launched the site.
Share
Facebook
Twitter
LinkedIn
Email