An effective website is an essential component in real B2B inbound success – inbound marketing that generates opportunities and revenue. Copy and design, user experience, and the customer journey all need to work together with content and SEO to generate sales-ready leads in increasing volume. Our own website is a demonstration of the power of this approach.
Our previous website did a good job of communicating our experience-based take on B2B inbound marketing but, as the Content Hub and our approach evolved, we needed to apply an update to better demonstrate what was possible.
Blend’s website is a shining example that sites built on the HubSpot Content Hub don’t need to be blocky, template-looking affairs. Rich design is possible when you have the right team beside you. Our website still tells the same story as before, but the user experience is better and the customer journey clearer. The end result is that many more people get in touch.
We measure success in terms of the number of sales-ready MQLs that a website and inbound marketing produce – a metric which has increased steadily since the introduction of this site.
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