Alive & Kickin’ Pizza Crust, manufacturer of pre-made dough balls and par-baked crusts, had two issues to solve: create a seamless new employee application experience and meet rising customer demand for their products. While other local food processing facilities (especially meatpacking plants) were forced to close because of COVID-19, Alive & Kickin’ remained open with a full and healthy staff. It delivered on its promise of safe and rewarding employment while handling increased demand.
With no online job application option (nor central database to manage applicants), Alive & Kickin’ experienced difficulties adding staff to its production facilities. They needed to attract candidates to keep up with increasing product demand.
After evaluating the job market in mid-2018, a user-friendly application was built using form fields within Content Hub. The HR team receives an email, triggered by the Workflows tool, immediately after an application is submitted, allowing for prompt review and follow-up with applicants within the CRM. In March of 2020, the application experience was revamped, and form fields are now hosted natively on each HubSpot job posting page.
The recently revamped application has filled production positions amidst the pandemic. In addition to new employees flocking to apply, overall business website traffic has sharply risen, with organic website sessions growing 250% in 17 months.
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