Kuno Creative took elements of iCONN’s branding and further developed it across their website and other marketing materials. This was particularly useful in the development of the NiobiCONNTM, iCONN’s newest product. Kuno Creative developed a robust product page for this new connector and incorporated iCONN’s branding. Kuno Creative took iCONN beyond the scope of what a manufacturing website typically looks like, both for aesthetic and user experience purposes.
Before working with Kuno Creative, iCONN was struggling with brand recognition and being found online. They had very low website traffic and less than 1% of website visitors turned into leads.
With a lack of in-house resources to dedicate to marketing, iCONN reached out to Kuno Creative. Kuno Creative identified which buyers to market to, along with their pain points and crafted messaging that would appeal to these buyers, in places they are likely to look online. Kuno Creative redesigned the website to simplify the user experience, using targeted messaging that would speak to those searching for a solution like iCONN’s online.
Since the new website launch, website traffic has steadily increased YoY. Since engaging with Kuno Creative for ongoing marketing services, website traffic increased from 5,000 visitors per year to 35,000.
Share
Facebook
Twitter
LinkedIn
Email