Working together, IFIS and Blend envisioned a new, vibrant and welcoming website that aligned to the organisation’s future-facing attitude and the passion that it puts into helping the food science community. At the same time, Blend ensured that the website was built to leverage the full power of the HubSpot platform and to optimise traffic and lead generation.
IFIS, early adopters of the HubSpot platform, wanted to drive greater end-user engagement with a new website built to optimise traffic generation, visitor engagement and conversion. Their outdated website was holding them back.
From the concise, efficient copy that communicates IFIS's offering with finesse, to the bright, colourful design that inspires action, the entire website has a warm and engaging personality. The customer journey and UX is optimised through careful design of site structure, restrained navigation and the effective placement of calls to action. Designed and developed specifically for the HubSpot Content Hub, the site leverages the platform's unique features to load quickly and convert effectively.
Following launch of the new website, conversion rate jumped up to the highest level since records began in 2011, generating a significantly higher number of leads. More importantly, free trial requests (Marketing Qualified Leads) increased by 180%.
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