When integrated waste management service provider, Interwaste, began with inbound marketing, the first step was to update their website which was central to their digital strategy. They had also gone through a rebranding and business alignment process to more effectively communicate their core focus to provide clients with tailor-made, innovative, and sustainable waste management solutions. They needed their website to not only convey this message, but also to deliver the right quality of leads.
The website pre-HubSpot had a slow site speed along with the extended user journey that users had to take in order to find what they required. The friction in the design & the user experience was resulting in poor quality leads and high bounce rates.
Using our strong experience on the HubSpot platform & passion for data, we were able to design a user-centric website which offered a great user experience and converted more leads. The project included migrating the ‘old’ website into Content Hub in order to gather analytics which influenced our design plan. Using this data, we launched an MVP version of the new site and then implemented a growth-driven design approach to constantly update the site, resulting in a 139% increase in leads.
In just three months the website traffic increased by 49.45% increase, contacts increased 138.99%, landing page view to submission rate increased by 148%, SQLs increased by 44.27%, and there was a 23% improvement in sitewide bounce rate.
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