Huippu Education is an education startup, whose mission is to make high-quality education available for children all around the world. It is done by building the capacity of teachers with the latest tools and methods from the world-renown Finnish Education system. Prami Growth Agency created a high-converting website to help Huippu Education sell its products globally. With a clear focus on organic traffic, the site has generated qualified leads and new business for the company.
The company needed a clear content strategy, with defined ICPs and buyer personas. It was critical to ensure that the website would be easy to manage and the site architecture would scale when the company grows.
We designed a Launch Pad website for the company in only two weeks using the Growth-Driven Design method. We crafted the content strategy, Ideal Customer Profile, and buyer personas. To connect the website with the sales goals, we also created a simple sales process and imported existing deals to HubSpot Deals pipeline. Continuous development is planned together with the client and executed in design sprints. Analytics and customer understanding plays a big part in the roadmap.
After the launch, Huippu Education started getting requests for quotes. New qualified leads are coming in all around the world. The website is an essential source of new business for the company.
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