HubSpot CMS | Leveraging Proven Templates to Create a Buyer-Driven Website

Global Tax Network provides clients with direct access to seasoned mobility tax professionals who provide top-tier corporate global mobility tax preparation and consulting services.

Details:

Company name:

Global Tax Network

Web Design Agency:

Name:

SmartBug Media

All examples from: SmartBug Media

Reviews:

509 Reviews

HubSpot Service Partner Tier:

Elite

Overview:

By using proven web templates while focusing on competing with other providers in the corporate tax service space, SmartBug Media® created an appealing, customer-driven website for Global Tax Network.

Problem the company had:

Global Tax Network needed an update of its online presence—its website’s structure was inconsistent and unable to highlight key company resources. However, GTN didn’t have the expertise or resources to reimagine and redesign the site on its own.

The Hubspot CMS solution:

SmartBug® leveraged established templates engineered to produce results, as well as persona-driven messaging, to build the Global Tax Network website. The marketing narrative highlight the GTN value proposition, and text-based calls to action drive site visitors to the most relevant services.

Results:

Visitors to the Global Tax Network site move seamlessly from page to page—and through the Buyer’s Journey. GTN wants to use yet-to-be-recorded customer testimonials, so SmartBug built a hidden module that can be activated once those videos are ready.