Corinium Intelligence needed to migrate their corporate website, as well as all event microsites over to HubSpot within three months, this included migrating over 300 speaker, sponsor and exhibitor profiles, and finding a future-proof solution to manage these profiles centrally across all events. We needed to build website templates that would allow the team to easily update webpages, event agendas and add speakers/sponsors/exhibitors without needing to wait for a developer to do this.
The CMS Corinium Intelligence was using was old and did not meet their functionality needs. There was a lot of duplicate content, and it was not easy for the team to update content on the website themselves.
With the client, we workshopped their ideal situation and worked to get as close to this as possible. This involved using easy-to-update HubSpot templates using modules; the blog functionality to centrally store speakers, sponsors and exhibitors; HubDB for the event agendas so that everything could be easily updated and speakers could dynamically pull through from the blog to the agenda; and creating a custom integration between HubSpot & Xero so that invoicing and payment can be streamlined.
The client is happy with how easy they can update pages/ event agendas (which always change). The integration with Xero automated part of their accounting processes and saved them time. The central blogs for speakers removed the duplicate content.
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