The main objective was to improve the way we communicate our value proposition, our expertise, our products, and what we do.
We needed to build a site that would increase MQL conversions, improve organic traffic, improve the brand positioning, and narrative of our value proposition.
Website overview Menu and footer (global) smart content Product pages Persona pages Pricing page Demo Acquisition channels appstore (HubDB) partner directory (Custom Objects) Resource center (membership) Landing pages / thank-you pages Event registration pages modules for reuse drag and drop areas Blog overview main blog (a la HubSpot's blog/sub-blogs) We have 3 persona blogs Each blog owns hierarchical topic clusters related to the persona Under each topic cluster we have blog posts
Here are some key results and findings: 40% conversion rate improvement (after a week); The website is a keystone to our demand gen efforts; New acquisition channels help create MRR; and we have brand consistency across all channels. The UX of the site is also much better.
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