Fauske & Associates, LLC wanted help making their website more effective. They're the experts in engineering processes and testing, but they didn't know how to strategically overhaul their online presence. They wanted to retain high-quality, expert-filled content, but better integrate with their sales process. They wanted to redesign their website, infuse more conversion points, increase the amount of traffic to their site, and nurture leads into SQLs using the inbound methodology.
FAI was only converting 1.1% of their traffic to leads. Their visitors couldn't find their resources and expert-lead content, and their site was not optimized for search as it had so many SEO errors. They also desperately needed marketing automation.
We held strategy sessions to correctly identify FAI's personas and uncover the right path forward for their marketing automation segmentation and clean up. We tackled both onsite and blog optimization, link building, fixing site errors, and adding alt text--giving us a 76% increase in blog views. We also did a Growth Driven Website Analysis to uncover our conversion paths in need of serious design overhaul, redesigned their resources page, home page, and updated the templates across the site.
67% increase in new organic contacts per month, 31% increase in new sessions per month, 76% increase in blog views, 48% click-to-lead on our get a quote CTA, and 65 new customers in 12 months.
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