Alco Windows and Doors needed to increase search engine traffic and begin ranking for keywords related to their industry. Their website had recently undergone a redesign, and the company was ready to support a robust content production rollout. To help them both organize and optimize their efforts, a strategy based around topic clusters was born.
The company entered a crowded industry in South Florida, with multiple competitors already ranking for related keywords. In order to increase visibility, they decided to embark on a content creation strategy, which included a robust pillar page.
Using keyword research and meticulous content planning based on buyer personas, a comprehensive pillar page came to life, with a script of 2,000+ words broken into a reader-friendly format, engaging images, and animated explainer videos. In addition, 10 subtopic blog posts, which delved further into details important to consumers in the consideration and decision stages, linked up to the pillar page to drive traffic back and forth between the two.
Since 2019, Alco Windows and doors has increased website traffic by more than 125% month over month, with clickthrough rates leading to a sales jump from just $200,000 annually to more than $1,000,000.
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