Reachfive’s project focused on elevating their site design to obtain a more corporate website to reflect their position as market leaders. The design work was aligned with marketing goals to make sure navigation and content was optimized for lead generation. Content personalization was key to showcase specific use cases and persona challenges across website pages.
The previous website wasn’t clearly showcasing their expertise. They wanted to optimize the website UX, add different use cases and solution advantages to their customers. They wanted to generate new business through website traffic.
Markentive proposed a deployment in three phases: 1) A kick-off workshop to determine page wishlists and zoning, 2) Creation of mockups with three homepage designs to guide the creative work, and 3) Web development with the integration of smart content to leverage HubSpot’s platform and enable marketing personalization.
Since the launch in January, we observed an 80% increase in visits to the website from December 2019 to February 2020 and a 100% increase in new contacts generated from December 2019 to February 2020.
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