The project involved a complete relaunch of the site, including the development of buyer personas and a creative workshop. Our main focus was revising the outdated website which was not user-friendly at all. The structure of their pages was enormous, and had to be completely redesigned. Essential information for the buyer had to be summarized and a price overview was created. We also created a training page for webinars using HubDB.
The main problem was the UX and UI, as the page structure had not been revised for years. Furthermore the site was not optimized for smartphones.
The complete website was redesigned with a user friendly design. We leveraged features like HubDB to create a dynamic website without much effort for the customer during maintenance. In addition, many new modules were developed at the request of the customer, such as a training page with videos, and user-friendly modules that could easily be duplicated.
By redesigning the website, the UX/UI has improved dramatically, and the performance of the website has also improved. In addition, many more contact requests have been generated via the forms on the site.
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