We wanted to give the client a more streamlined site that presented information in a way that users could easily understand and navigate. It was important to structure the site in a way that highlighted their main objectives as a business.
The previous site had an outdated design that was clunky and difficult to navigate. Information was spread out across too many pages and the experience was not enjoyable. The client needed a site that could represent their services in an appealing and thought-out way.
We created a website that used a modern and clean design, keeping a professional but lighthearted feeling. The new site presentation made it very clear how to navigate through the site and facilitated a logical flow. We grouped content that belonged together and consolidated pages to make information easy to find and digest.
Since the launch of the new site, the client has experienced an increase in organic traffic and leads to the site. Their site is a now an educational resource for customers and prospects.
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