Resolute Legal is one of Canada’s most respected law firms when dealing with long-term disability applications and suits. They have prided themselves on their expert knowledge of the Canadian disability system and their approachable demeanor. We wanted to capture that approachable feel and merge with their breadth of knowledge.
As their clients are typically in a stressful personal situation, they needed a website that blended their friendliness and expert knowledge that Resolute Legal was known for.
We worked intimately with Resolute Legal to understand their demographic and personas. Our goal was to capture the emotions that a client would be going through on their journey into long-term disability. From the stress of leaving work, the discovery of information to the quiet confidence that comes with expert legal counsel. Each image, color and placement was scrutinized to deliver an impecible experience. An experience that makes an impact.
The culmination of our industry research and close relationship with Resolute Legal was a powerful website that put the customer at ease. Transitioning from full-time work to disability is a tough move to make full of uncertainty, but with Resolute Legal’s team of attorneys to light the way, you can put those fears to rest. This imagery, copy, colors and ease of use all help worried and nervouse clients navigate the information and finally feel at ease knowing they have the right counsel.
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