X-Press Feeders engaged Onyx to revamp their website in order to provide a better navigating experience for their B2B Customers/end-users. Their customers' pressing needs are to be able to search their products and services easily and to download the Service Maps & Schedules, and Vessels. The revamp aims to start generating new leads through, to demonstrate that XPF is digital savvy to fulfill customer needs, and to improve and optimize the content updating process for internal stakeholders.
The old website was outdated. They had a tedious content population process making it difficult to provide updated content. It was also difficult for them to redesign the website in order to improve user experience through their previous CMS.
We recommended HubSpot Content Hub, a SAAS-based CMS product, XPF IT is pleased and appreciated that the platform takes care of hosting site files, security & scalability, on top of the easy to use CMS UI for MarComms team to self-serve on content management. Apart from the website, HubSpot has been used for direct lead generation into CRM, then for deep segmentation based on captured data. The platform has been set up for email marketing and marketing automation.
-Bounce Rate reduced by 43.14%; lesser page drop off -Avg Session Duration increased by 2m10s or 194%; users are spending longer time in the site -Page view/session increased by 1.31 page/session or 79.87%; users are looking at more pages per visit
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