The client was looking for a new website to create a compelling online presence that would give them the versatility they need as a growing organisation. In addition to needing a newly designed and developed site, Cognism needed a site that was able to be easily managed by their in-house team and templates that they could readily replicate and edit. Alongside this was the necessity of integrating their existing CRM.
The company was experiencing difficulty with their existing CMS that prevented them from easily making changes to their site and scaling as an organisation. The site was painful to manage and not customisable.
We developed the new site on HubSpot, allowing Cognism to use modules that create greater freedom in content management, including a custom Pardot form integration to enable the business to embrace the Content Hub while using a pre-existing CRM.
A clean and flexible website that the in-house marketing team are able to use and adapt to their needs and lead generation strategy. The team is able to easily create new landing pages and gather leads to their CRM.
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