Our team was looking into the best possible way to redevelop our website to tick as many boxes as possible. Our website is our lifeblood and our most consistent driver of MQLs and revenue so it was pivotal to get this process in check. Here were some of the things that we wanted to cover: - Connect our marketing data with sales data in a unified platform - Allow us to create landing pages on-the-fly - Allow us to integrate our blog - Enable marketing personalization for better messaging
We found it difficult to connect marketing and sales data without having to string data points together to make sense of data. It was also very tricky to score leads to help us to only focus on leads with a high potential to close into the business.
We fully integrated with HubSpot to ensure that our marketing and sales data and efforts are now fully joined. It also allowed us to enable lead scoring to better keep track of our MQLs to determine which marketing channels are bringing in the best business to the business.
We fully integrated with HubSpot to ensure that our marketing and sales data and efforts are now fully joined. It also allowed us to enable lead scoring to better keep track of our MQLs to determine which marketing channels are bringing in the best business to the business.
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