Tritonwear is a swimming technology startup that is disrupting the marketplace for swim training products. When they were ready to take their marketing to the next level and truly grow their revenue, they chose Web Canopy Studio to help them break down barriers and get results. Web Canopy Studio helped Tritonwear redefine their message, implement conversion rate optimization strategies, and redesign their overall brand look in order to increase visits, leads, and revenue.
One of their biggest problems they were struggling with was defining their brand - Were they a SaaS business? Or were they an athletic product? They struggled with lead generation, and also with getting organic reach to their audience.
In order to clarify their message and truly identify the positioning of the brand, we performed a 3-day strategic workshop called The Foundry, where we outlined their buyer personas, developed their message strategy, wireframed their site, and created a path to success through goal setting in collaboration with them. Their new website now focuses on the features and content on the buyer's journey as they moved from awareness to consideration, and finally to decision stages of making a purchase.
Traffic increased to 75,000 site visits, which is up 57.82% compared to last year. The website has gone from an average of 300 new contacts per month to over 650 per month.
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