Without much time leading up to a critical event, Hyas needed a quick-turn site that would draw relevant traffic, convert bottom-of-funnel leads, and enable painless updating and content distribution. The resulting site delivered! The trade show was a smashing success, their main KPIs are all in the green, and the CEO and investors are thrilled with how well the site portrays their corporate identity.
With a dated site that did not portray them well, and a new management team, Hyas needed a new site ahead of their big industry show, RSA, to be a trust-builder, a lead generator, and a showcase of their product suite’s benefits.
Hyas’s site now mirrors its personality: professional, innovative, at the front lines of threat detection and mitigation. It communicates well with its intended buyer and leads to a bottom-of-funnel conversion point. The site was developed in a way that enables them to make quick and easy updates without needing to touch code. They are not bogged down by website management and are able to access all of their marketing KPIs in one place.
Hyas and their prospects had an incredible emotional response to the new site. It made them realize that they need to take action quickly and that Hyas is their best choice. Traffic is up 140% after only 3 months and the conversion rate has doubled!
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