Ecrebo is a software provider that empowers retailers to grow their sales using the power of POS data. Their solutions provide a differentiated method of highly personalised marketing and are used by major global retailers, such as Pandora, Waitrose, and M&S. Ecrebo’s branding and messaging didn’t reflect its innovative nature. They needed a bold, SEO-optimised website that showcased their unique products and insights, all with a streamlined user journey that captivates and converts visitors.
Ecrebo’s previous website didn’t reflect their brand or messaging. This led to unengaged, irrelevant traffic, and high bounce rates. It was also difficult for users to navigate and find content, resulting in low conversion rates.
Ecrebo's new website clearly communicates its offering with new product names and web pages that align to commercial intent keywords. This has built the foundation for better SEO. We’ve also improved the customer journey, navigation, and added clear calls to action and conversion points. High-quality, middle-of-the-funnel content now has designated website pages. This is all tied together by Ecrebo’s new modern, bold, and clean branding.
The new website better represents their brand and clearly communicates their proposition. Simplified navigation has improved the user experience, while clear CTAs help guide visitors to key conversion points, supporting lead generation.
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