LCCI’s website redesign was part of a larger content strategy and lead generation project that initially focused on their precast concrete classrooms. In addition to developing a comprehensive content strategy that focused on marketing to school officials, Craft Impact was also asked to update the company website to incorporate inbound marketing best practices.
With a sales cycle that can extend up to three years, Leesburg needed a cost-effective, strategic plan to stay engaged with potential customers, which included a website that used inbound principles. They wanted a highly customizable solution.
Craft Impact used the HubDB feature to quickly build out the catalog features of the website, and improved mobile functionality. Other features built into the site include lead generation offers, video, and targeted blog articles.
Site traffic and leads have steadily increased since the launch of the website, and sales are expected to rise as well over time (due to the company’s long sales cycle).
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