Client was looking for a modern, high-speed website that would attract new patients to the practice and convert those prospects into patients. The primary persona for an orthodontist is a teenager, so it was important the site reflected this. Dr. Laster also wanted to be a resource for the community and a thought leader, offering his advice and knowledge to the community whether they were his patients or not.
The existing WordPress website was slow, and the website was not mobile-friendly. The website also wasn't performing well in search engines. Organic visitor traffic was limited, and the website did not fully represent the brand.
After our digital audit and website evaluation, we proposed a two phase growth-driven design solution. We would solve the big problems (load speed, technical errors) in phase one, and then work on brand messaging and SEO in phase two. Phase One: Migrate the WordPress site to the HubSpot Content Hub. We were able to get them on a faster, more secure, mobile-friendly platform. Phase Two: Build a custom dental website: We could create an improved user experience that was optimized for search engines.
Increased Traffic: We saw 131% in 90 days!!! 1,333% Growth in 14 months! Increased Leads: Leads from organic traffic were up +36% in 90 days! Increased Revenue: The practice reports that this was their best Q1 ever.
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